Search This Blog and Content

Thursday, November 19, 2009

Virtual Terminals

Q: What is a virtual terminal?

Think of a virtual terminal as a credit card terminal (aka a card swipe machine) that is on the internet. Virtual terminals are typically hosted by a gateway companies and are typically used only by the Merchant account owner or their staff. A virtual terminal runs on a computer through a website and as long as you have internet access you are able to process credit cards.

PROS: Having a virtual terminal is a great way to eliminate extra equipment sitting on desks, the virtual terminal is often less expensive than a tradition the hard wired terminal, and it can be accessed anywhere there is a computer. You are able to process Visa, Mastercard, Discover, and American Express cards.

CONS:
You have to manually take down credit card information and re-enter information which leads to errors. Card holders know that if someone else has their credit card data, then that person can fraudulently use their card. If you want instant approval/denial of a card you need to have a dedicated staff or staff team taking information over the phone or in person and instantly processing the card.

My question is: Why take the risk. Why invest the time? Why pay for extra staff?

Connected Pay sought out to solve this problem. As a CPA, I tell my clients that this is a market about doing more with the people you have and need. It is about leveraging your current staff (even if you are the only staff) by investing in time saving tools. Your customers should be responsible to ensure their card holder data is entered properly, after all they know themselves best. You can provide your customers a secure, professional, service-based website where payments are made. By accepting credit cards you can incentive you customers to pay because they may receive rewards points, or it simply provides your customers the ability to pay your bill by using their personal credit.

Connected Pay's virtual terminal is the only terminal that allows your customers to use your virtual terminal to make payments. Our secure Make a Payment site allows customers to enter a few pieces of data provided by you to access your Branded Login Page to pay you. You to elimate the time and costs associated with having to use a virtual terminal. Connected Pay's virtual terminal is built around helping your business grow and giving consumers confidence you are moving with the future.

Please contact Contact Us and let the Connected Pay staff provide you with the time saving, secure, easy solution that you have been looking for. If you are ready to start accepting payments online, complete our no obligation Application Form.